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Tracking The Holiday Hype: Who’s Excited About Halloween?
At the beginning of September on a trip to the theme parks of Orlando, I spent a day in the Magic Kingdom. It was, of course, utterly magical – but one strange thing I noticed was that the entire...
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5 Things You Must Consider Before Buying A Command Center
Businesses across the globe are increasingly relying on social listening to help shape their business strategy – from marketing to PR, to customer service and beyond. With the next generation of...
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Proving the Value of Your Social Media Efforts is Easier Than You Think
Having been a marketer for nearly ten years across a variety of different industries, I’ve found there is one common sticking point for anyone who works on the social media and communities areas....
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The Silent Majority: Social Data Isn’t Representative Of Everyone
This post by our Community Manager, Phill, got me thinking about big numbers. The idea that there are half a billion people lurking on Twitter, viewing tweets but not logging on and actually engaging...
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Retailers & Sales: Using Social Listening To Learn More About Black Friday
Black Friday may be culturally ingrained into the heart of American consumer, as familiar as turkey on the day before it – Thanksgiving – but for other nations it’s a fairly new concept. Considering...
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Influencer Marketing: Supercharge Your Campaigns In 2015
With a new year fast approaching, it’s time for marketers to start thinking strategically and place their Q1 and Q2 plans firmly front-of-mind. Despite the lure of the Christmas wind-down and the call...
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Campaign Measurement: Are You Doing It Right?
In 2013, it was reported by CIO Insight that there were almost as many bits of data as there were stars in the universe. At that point, there were 4.4 zettabytes (I know, I didn’t even know that was a...
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Marketing: Understanding Brand Perception Using Social Listening
Do you know what I really love? Haribo. I love Haribo sweets so much. If my house was burning down, I’d grab my cat, my jewellery and my Haribo stash. I love the sour ones. I love the sweet ones. I...
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Marketing: Save Time, Money, And Resources On Market Research
Market research is used to manage the risk associated with offering up new products or services, but if you’ve ever had to undertake some form of it – think surveys, focus groups, interviews – you’ll...
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Why B2B Brands Are Missing 70,000 Sales Leads Every Year [Study]
In the newly published B2B Social Media Report, an in-depth study of 200 of the top B2B companies in the US and the UK, it’s been revealed that these B2B brands are potentially missing out on over...
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Marketing: How to Plan, Manage and Grow Online Communities
Community management is one of the fastest growing roles in digital – and one of the most demanding. There’s still often an insulting misconception by those who don’t know much about social that...
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What’s the Point of Social? A Primer on Business Value
Social media, like many other technologies, has been credited with just about every benefit you can think of. It’s been heralded as the biggest thing to ever happen to business and been championed by...
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React: The Great British Bake Off Social Data Dump
Summer in Britain brings two certainties; endless conversations about the weather, and that Mary Berry will appear on TV wearing a Zara blazer that will immediately sell out. That’s right – Great...
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The Future of Engagement: Prioritizing Customer Experience
As 2016 approaches, tech journalists will be blasting out their predictions on what’s going to be the hot new thing for the year ahead. But what if we’re to take a longer view, to look to the end of...
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Activating Over Generating: Creating an Analytics Culture
Over a billion dollars of VC funding has been spent on marketing analytics so far this year. With this growth, and the ever increasing portfolio of marketing analytics providers available today, comes...
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Brian Solis: Thoughts on Disruption, Innovation and the Future of Marketing
The future of marketing. One sentence returning 411,000,000 search results on Google – but very few of those results will be useful, and how to best sift through so many thoughts on one topic? For our...
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